On July 11th, 2024, the S&O IP team joined the “Cambodia Branding Forum – Edition Francophonie” event.

The event focused on branding and sustainable practices to promote Cambodia as a destination of choice. Government officials, experts, private sector representatives, and other stakeholders attended.

The forum highlighted the importance of branding and sustainable practices in promoting Cambodia as a unique destination within new strategic plans. Tourism is a key driver of our economic recovery, and promoting ecotourism is a growing priority for the government. This approach aims to attract quality tourism and crucially involve the private sector in the sustainable management of tourism resources. The Cambodian economy can benefit significantly from more sustainable approaches.

If you have any inquiries regarding intellectual property matters, please don’t hesitate to contact us at [email protected].

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