As spring brings an increasing number of Chinese tourists to explore the beauty of the season, intellectual property (IP) emerges as an essential force enriching the springtime tourism experience and helping the economy.

Tianshui, located in Gansu Province, has emerged as a culinary gem this spring. Capitalizing on the "sizzling hot" trend with its renowned spicy hotpot, this dish, crafted from high-quality specialty agricultural products bearing geographical indication trademarks, entices visitors nationwide with its fiery flavors and regional charm.

Across China, regions embrace innovative cultural tourism initiatives, blending traditional outings with immersive experiences in folk traditions and educational tours. In Luoyang, the renowned peony blooms serve as a captivating attraction, further elevated by its designation as a geographical indication. The ongoing China Luoyang Peony Culture Festival showcases the beauty of the flowers and offers a deep dive into Chinese culture and traditions.

In Shanghai, the Institute of Botany at the Shanghai Academy of Landscape Architecture Science and Planning has developed 33 strains of white magnolia, extending the blooming period and enhancing adaptability to the local climate. Meanwhile, Weifang's ancient craft of kite making, recognized as a national intangible cultural heritage, continues to evolve with modern technological advancements, attracting kite enthusiasts worldwide.

The "springtime economy" thrives as spring unfolds, fueled by IP innovations that showcase China's cultural heritage and drive economic development.