On 24 January 2026, S&O IP Thailand carried out a coordinated enforcement operation in Pattaya City, Chonburi Province—an area identified as a high-risk “red zone” for counterfeit activity—in cooperation with the Economic Crime Suppression Division (ECD) and the Department of Intellectual Property (DIP). The operation targeted two major tourist markets, where officers uncovered and seized significant quantities of counterfeit sneakers and clothing bearing protected trademarks.

This action formed part of S&O IP Thailand’s ongoing anti-counterfeiting and intellectual property enforcement initiatives, aimed at raising awareness of the importance of effective IP protection. Through close collaboration with enforcement authorities, S&O IP Thailand continues to strengthen practical enforcement measures on the ground, with the objective of safeguarding brand owners’ intellectual property rights, deterring repeat infringers, and supporting a fair and transparent marketplace.

Author: Sila Sila-ek, Associate, S&O IP Thailand

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